Designed by Roger Sawhill, our logo is about better connections for Cambridge. Connections extend between key hubs, and outward from Cambridge, representing openness of Cambridge to the wider world. Light Rail lines and stops connected on a map is referenced, as is the Green Belt surrounding the central city. Green represents the importance of sustainability, the environment and quality of life in Cambridge. Plum represents Cambridge heritage, its history, and the vibrancy of its dynamic educational, social and economic context.
Roger Sawhill teaches Graphic Design in Atlanta, Georgia, and is Owner of the graphic design company UnParalleled. Colin and Roger have collaborated on numerous graphic design and mapping projects over the years. Roger was graphic designer for the award-winning Resource Maps of the European Arctic Series, the overall winner of the 2006 British Cartographic Society Awards, for which Colin was responsible for the GIS.